CENTRO | Content Manager, April 2018 - Present
· Manage all published content across-platforms.
· Concept, write, and create thought-provoking, industry-focused content within the ad tech space.
www.kristin-furjanic.com | Freelance Content Strategist + Creator, January 2013 - Present
Y&R CHICAGO, Chicago, IL | February 2017 – April 2018
· Social Strategy Lead for Bel Brands: Mini Babybel, Laughing Cow, and Boursin Cheeses, andButterball (Farm to Family Campaign)
CAST INFLUENCE, Remote | March 2017 – March 2018
· Craft unique messaging, compelling blog topics and articles for a variety of clients
· Align content and SEO/keyword strategy
SWANSON HEALTH PRODUCTS, Chicago, IL | July 2017 – October 2017
· Created and organized high-level content strategy, themes and messaging for
· Spearheaded blog overhaul and re-design; edited and updated copy, photos and feel to align with new brand standards
· Established and formulated content approval workflow and editorial guidelines
MOBILE-DI, Denver, CO | April 2017 – June 2017
· Researched, brainstormed, wrote, and edited tech-focused blog copy geared towards start-ups, entrepreneurs, and web/app development
· Attended tradeshows to assist with creative pitches and marketing efforts
EMAIL ON ACID, Denver, CO | March 2017 – May 2017
· Wrote and published creative web copy
· Refined messaging to showcase brand voice and personality and cater to primary audience(s)
TALKLAUNCH + LUMIN STATION, Denver, CO | January 2013 - January 2017
· Concepted, wrote and managed meaningful narratives for over 7 clients’ brands; focused in the interior design, flooring, technology, construction, outdoors and hospitality industries
· Published consumer-focused blogs and stories based on brand voices and personalities
TRAVELERS HAVEN + HOTEL ENGINE | Content Manager, June 2016 - March 2017
· Lead all content, brand management and crisis-mitigation efforts cross-brand
· Managed Copywriter, prioritized all new and ongoing tasks and projects; edited and approved all social, digital and print copy
· Strategized, concepted, executed and published marketing, e-mail, and social campaigns and industry-focused blog series across all channels to foster consumer engagement
· Researched and aggregated relevant news and data; applied useful content to all company profiles and social platforms, increasing traffic by 370.7% in a 3-month period