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      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809486-VU4HSDGA1YGVW2UCUG6S/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629426515525-6XTJSCZG4BIV7HRH6RSR/500320-pinterest_importance_of_vitamin_d_02.hjxbiuqixu.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629427064767-13II5F107L0BQPIURE1H/pexels-valeria-boltneva-1484516.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629427377590-1CLTFCAQEMKFRD02RSO6/Depositphotos_78415084_s-2015.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629427465866-6TT520HNNEQWIZ1JX9F3/shaman.png</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/9ead282a-9885-42c5-b377-b229f37f0794/2013-Millennials-and-News-Consumption+copy.png</image:loc>
      <image:title>Portfolio - Blogs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/centro-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/28e1874f-cec3-4ad4-8024-831f720855df/AD22.107+HCB+Nift+Image+3.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/99215900-0626-4c99-af01-257bfe6296e5/AD22.107+HCB+Nift+Image+1.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/e8f8633d-1ba9-4028-ad18-587e7b212c42/Screen+Shot+2022-11-03+at+3.10.54+PM.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1611804825473-54W60GGKDKZMYKWKKD0V/CannabisCampaign-Centro.png</image:loc>
      <image:title>Portfolio - Campaigns - Cannabis Campaign</image:title>
      <image:caption>Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to gain market share in cannabis inventory and highlight Basis Technologies (formerly Centro) as a premium ad tech partner.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/0713d79f-8516-4292-bdb3-591c518470a0/Screen+Shot+2021-11-03+at+9.16.23+PM.png</image:loc>
      <image:title>Portfolio - Campaigns - ReTargeting Video/script</image:title>
      <image:caption>Video Script Ideation + Creation // I worked across teams to gather feedback and insights, concept, and write a video script and corresponding taglines that contributed a larger paid media and retargeting campaign. I partnered with vendors, design, and brand marketing stakeholders in order to refine and develop the script into this final video. Watch the video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/fc547a33-3f5e-4325-b77c-fc89b5510547/Competitive+Ads.png</image:loc>
      <image:title>Portfolio - Campaigns - Competitive Campaign</image:title>
      <image:caption>Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to showcase the breadth of Basis Technologies’s (formerly Centro’s) technology platform, Basis (top sample) and media services offerings (bottom sample)—to highlight Basis Technologies as a premium ad tech partner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/websites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/635cf747-a2eb-4ebc-82ec-ea39327e8b94/Resource+Center+Webpage.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/4bb12d83-172d-416f-92ff-feff0b0a463a/Life+at+Basis+Full+cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/93281fa4-97af-463a-afa3-de251379de89/Workflow+Automation+Full+Page+cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/27a2f981-21cd-4e81-bb85-d760dbcaf7b0/Blog+Webpage+Cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/7349de07-c9fe-4edd-9ef4-d4dbfe80092d/Integrative+Psych+%26+Coaching.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/44fb79eb-d34e-4089-8acf-a8cb2b0ab000/screencapture-betterway-vc-2026-04-22-14_40_47+%281%29.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/centro-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/a2098830-3030-4de8-b265-f0117b34d799/Basis+Brand+Guidelines.png</image:loc>
      <image:title>Portfolio - Branding - Rebrand + company branding</image:title>
      <image:caption>Basis Technologies (Formerly Centro) Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and relaunch a more confident, tech-focused brand personality, voice, and tone that confidently highlighted the benefits of automation, spoke to the company’s unique blend of technology and services, and positioned itself as a thought leader and premium digital partner in the ad tech space.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/7b4e8e28-f84c-485e-8997-6d4ce59a301b/Screen+Shot+2021-11-02+at+7.18.49+AM.png</image:loc>
      <image:title>Portfolio - Branding - Company Branding</image:title>
      <image:caption>Centro Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and launch Centro’s brand voice and tone—and led copywriting across both employer and business brands.</image:caption>
    </image:image>
  </url>
</urlset>

