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      <image:caption>Psychosomatic Practitioner Certification | Integrative Psychology Institute | Jan 2025 Advanced 300 Hour Teacher Training | Mind Body Battalion | February 2022  C2 (Level 2) Transitions Workshop | CorePower Yoga, Denver | April 2017 Power Yoga 200 Hour Teacher Training | Corepower Yoga, Denver | October 2016 Hot Power Fusion Extensions Program | CorePower Yoga, Denver | August 2013  Beginner’s Mind, Seeker’s Heart | Michelle Marchildon, The Yoga Muse | February 2012  Hot Yoga + Hot Power Fusion 200 Hour Teacher Training | Corepower Yoga, Denver | August 2011 &amp; 2013</image:caption>
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      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847809486-VU4HSDGA1YGVW2UCUG6S/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629426515525-6XTJSCZG4BIV7HRH6RSR/500320-pinterest_importance_of_vitamin_d_02.hjxbiuqixu.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629427064767-13II5F107L0BQPIURE1H/pexels-valeria-boltneva-1484516.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1629427377590-1CLTFCAQEMKFRD02RSO6/Depositphotos_78415084_s-2015.jpg</image:loc>
      <image:title>Portfolio - Blogs</image:title>
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      <image:title>Portfolio - Blogs</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/9ead282a-9885-42c5-b377-b229f37f0794/2013-Millennials-and-News-Consumption+copy.png</image:loc>
      <image:title>Portfolio - Blogs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/centro-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/28e1874f-cec3-4ad4-8024-831f720855df/AD22.107+HCB+Nift+Image+3.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/e8f8633d-1ba9-4028-ad18-587e7b212c42/Screen+Shot+2022-11-03+at+3.10.54+PM.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1611804825473-54W60GGKDKZMYKWKKD0V/CannabisCampaign-Centro.png</image:loc>
      <image:title>Portfolio - Campaigns - Cannabis Campaign</image:title>
      <image:caption>Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to gain market share in cannabis inventory and highlight Basis Technologies (formerly Centro) as a premium ad tech partner.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/0713d79f-8516-4292-bdb3-591c518470a0/Screen+Shot+2021-11-03+at+9.16.23+PM.png</image:loc>
      <image:title>Portfolio - Campaigns - ReTargeting Video/script</image:title>
      <image:caption>Video Script Ideation + Creation // I worked across teams to gather feedback and insights, concept, and write a video script and corresponding taglines that contributed a larger paid media and retargeting campaign. I partnered with vendors, design, and brand marketing stakeholders in order to refine and develop the script into this final video. Watch the video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/fc547a33-3f5e-4325-b77c-fc89b5510547/Competitive+Ads.png</image:loc>
      <image:title>Portfolio - Campaigns - Competitive Campaign</image:title>
      <image:caption>Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to showcase the breadth of Basis Technologies’s (formerly Centro’s) technology platform, Basis (top sample) and media services offerings (bottom sample)—to highlight Basis Technologies as a premium ad tech partner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/centro-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/635cf747-a2eb-4ebc-82ec-ea39327e8b94/Resource+Center+Webpage.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/4bb12d83-172d-416f-92ff-feff0b0a463a/Life+at+Basis+Full+cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/93281fa4-97af-463a-afa3-de251379de89/Workflow+Automation+Full+Page+cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/27a2f981-21cd-4e81-bb85-d760dbcaf7b0/Blog+Webpage+Cropped.png</image:loc>
      <image:title>Portfolio - Websites</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/b763c592-4cfd-45f8-95b8-7b799aa976ef/Screen+Shot+2023-07-21+at+9.14.26+AM.png</image:loc>
      <image:title>Portfolio - Websites - Refer a Friend Landing Page Copy</image:title>
      <image:caption>The task was to refresh copy on this page in an effort to drive more referrals. I added a little more punch and updated the copy to better highlight the program's benefits in the brand’s unique voice and tone, encouraging users to engage with the program/fill out the form.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/0142cccc-0bb4-42c1-8886-ccc9f37bd49c/Screen+Shot+2021-11-03+at+9.26.32+PM.png</image:loc>
      <image:title>Portfolio - Websites - Rebranded Website / Company RePOsitioning</image:title>
      <image:caption>Centro is now Basis Technologies. I collaborated across Brand Marketing, Design, UI/UX + Web Development, Product, Sales, and Executive teams to rebrand this site in its entirety. I adjusted copy (across 40+ pages) to reflect a more confident, tech-forward tone of voice that repositioned the company as a thought leader in the ad tech industry. I also refined product/service offerings to highlight the benefits of automation and speak to ICP use-cases/challenges (see all pages within ‘Technology’ section).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/302186aa-c8e9-4bec-a9be-89479cbc2660/Screenshot+2026-01-23+at+5.31.52%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Websites - artistic villas (St. John, USVI)</image:title>
      <image:caption>I partnered with Artistic Villas, a luxury villa rental business on St. John, USVI to refine their brand messaging and website copy. Centered on the owners’ creative roots and long-standing island legacy, I crafted an elevated-yet-accessible origin story and guest-facing web content that translates their hospitality philosophy into clear, compelling storytelling—designed to build trust, strengthen premium brand perception, and drive booking inquiries.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/16bd7ddf-db6e-4501-b7e5-5815ebeb061c/Screenshot+2026-01-23+at+5.59.10%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Websites - Lightly, LLC</image:title>
      <image:caption>Partnered with a web designer to develop an executive coaching website for Lightly, LLC—refining and elevating their unique brand / client-centered messaging; mission, core principles, approach, values and service offerings — and creating a user-friendly site structure and contact page to better support client inquiries and engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/aa2a03fc-c557-4ae4-89c6-0b12fe97022d/screencapture-rhythmofbeing-2023-05-16-14_43_00.jpg</image:loc>
      <image:title>Portfolio - Websites - Rhythm of Being</image:title>
      <image:caption>I refined and shortened copy across all pages to better showcase my client’s coaching brand + offerings, weave in their coaching methodology/framework, and highlight expected results. I also partnered with a designer to optimize the overall flow of the site, including copy formatting + design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/1fe97f95-d514-4748-9548-3c20642896e5/screencapture-thesaltcollective-us-2023-08-03-14_29_31+%281%29.png</image:loc>
      <image:title>Portfolio - Websites - The Salt Collective</image:title>
      <image:caption>I helped my client articulate, redefine, and develop her personal brand (i.e., tone of voice, values, approach, etc.) by building out site copy from scratch and sharing more about her intuitive nature and personal journey that got her where she is today. I partnered with a designer to flesh out the UI/UX of the site and layered in CTAs to prompt (new + existing) client engagement + connection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/8c665067-74b1-4327-a1fe-e372eb0e51bd/screencapture-solringconsulting-2023-05-16-14_42_32.jpg</image:loc>
      <image:title>Portfolio - Websites - Solring Consulting</image:title>
      <image:caption>Partnered with a designer to build out my client’s consulting website from scratch to better highlight their brand values + service offerings, and set up a contact page for client engagement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/7349de07-c9fe-4edd-9ef4-d4dbfe80092d/Integrative+Psych+%26+Coaching.png</image:loc>
      <image:title>Portfolio - Websites - Integrative Psychology + Coaching Website Feature</image:title>
      <image:caption>I partnered with a designer to build out my client’s consulting website from scratch. I worked with her closely to develop copy + a tone of voice that matched her personal brand, highlighted her approach and values, and weaved in more of her personality to showcase the full breadth of her unique service offerings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kristin-furjanic.com/portfolio/centro-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/a2098830-3030-4de8-b265-f0117b34d799/Basis+Brand+Guidelines.png</image:loc>
      <image:title>Portfolio - Branding - Rebrand + company branding</image:title>
      <image:caption>Basis Technologies (Formerly Centro) Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and relaunch a more confident, tech-focused brand personality, voice, and tone that confidently highlighted the benefits of automation, spoke to the company’s unique blend of technology and services, and positioned itself as a thought leader and premium digital partner in the ad tech space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60075db69c24b70ab403452e/7b4e8e28-f84c-485e-8997-6d4ce59a301b/Screen+Shot+2021-11-02+at+7.18.49+AM.png</image:loc>
      <image:title>Portfolio - Branding - Company Branding</image:title>
      <image:caption>Centro Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and launch Centro’s brand voice and tone—and led copywriting across both employer and business brands.</image:caption>
    </image:image>
  </url>
</urlset>

