Kristin Furjanic

Hi, Hello, It's Me |

When I was 12, I looked straight into the sun and got hit in the jugular with a softball. It hurt. I’ve always been the kind of person who shows up anyway—boldly, curiously, imperfectly, and all-in. I thrive in collaboration, bring clarity to ambiguity, and appreciate the creative challenge of the not-yet-defined, whether I’m leading brand storytelling, shaping a project scope, or creating a yoga sequence.

I live in the high desert on the edge of the Cascades in Bend, Oregon. My work bridges narrative, strategy, and the human experience. Drawn to the seen (measurable metrics and data) and unseen (felt experience), I help brands translate complexity into a clear story, voice, and direction.

At my core, I’m a student of life; a seeker, builder, animal lover, an adventurer—and a strategic, thoughtful creative partner.

My Work + Where I Thrive | 

I’m a director of brand strategy, content, and messaging—with a background in copywriting, content marketing, and creative strategy. I have experience across a variety of industries, such as higher education, state and federal organizations, tech, beauty, finance, wellness/mental health, and healthcare. I bring an editorial eye and deep respect for design—because the strongest storytelling is equal parts language and experience.

I help brands clarify their voice, strengthen positioning, and create messaging that resonates across audiences and channels. The result? Authentic, cohesive storytelling that builds trust and drives action.