CAMPAIGNS
Madison Reed
Hair Color Bar Promotion / Paid Media Campaign
I refreshed different variations of tile copy for a paid media campaign to promote Madison Reed’s Hair Color Bars, highlight the savings/price promotion, and drive new appointment bookings.
Buy More, Save More Social Media Campaign Copy
I concepted and crafted copy for a ‘Buy More, Save More’ social media campaign (to align with Madison Reed’s overarching holiday theme of Love + Joy) by promoting Hair Color Bar service offerings + details (with corresponding costs) to drive appointment bookings and customer spend.
Hair For the Holidays Email Campaign Copy
I curated multiple email versions and corresponding pencil banners to cater to new and existing clients—to highlight Madison Reed’s price promotion (15% off + free shipping) + product features (for existing clients) and push the Mystery Sale deal promotion, where they click to ‘reveal their deal’ + product features (for prospective clients).
basis technologies (formerly centro)
Cannabis Campaign
Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to gain market share in cannabis inventory and highlight Basis Technologies (formerly Centro) as a premium ad tech partner.
ReTargeting Video/script
Video Script Ideation + Creation // I worked across teams to gather feedback and insights, concept, and write a video script and corresponding taglines that contributed a larger paid media and retargeting campaign. I partnered with vendors, design, and brand marketing stakeholders in order to refine and develop the script into this final video.
Competitive Campaign
Copy Ideation + Creation // I brainstormed, developed, pitched, and presented multiple campaign concepts to the larger team. Then, crafted copy across landing pages, paid media ads, and nurture emails to showcase the breadth of Basis Technologies’s (formerly Centro’s) technology platform, Basis (top sample) and media services offerings (bottom sample)—to highlight Basis Technologies as a premium ad tech partner.