WEBSITE CONTENT
Your website is the digital window into your brand identity. I write web copy that incites customers to take action. I amplify your brand philosophy and tell a consistent, compelling, authentic, and exciting story across all pages to highlight values, culture, products, and, most importantly, your WHY.
website copy for individuals
Rhythm of Being (Coaching) Website Feature
I refined and shortened copy across all pages to better showcase my client’s coaching brand + offerings, weave in their coaching methodology/framework, and highlight expected results. I also partnered with a designer to optimize the overall flow of the site, including copy formatting + design.
The Salt Collective
Website Feature
I helped my client articulate, redefine, and develop her personal brand (i.e., tone of voice, values, approach, etc.) by building out site copy from scratch and sharing more about her intuitive nature and personal journey that got her where she is today. I partnered with a designer to flesh out the UI/UX of the site and layered in CTAs to prompt (new + existing) client engagement + connection.
Solring Consulting Website Feature
Partnered with a designer to build out my client’s consulting website from scratch to better highlight their brand values + service offerings, and set up a contact page for client engagement.
Integrative Psychology + Coaching Website Feature
I partnered with a designer to build out my client’s consulting website from scratch. I worked with her closely to develop copy + a tone of voice that matched her personal brand, highlighted her approach and values, and weaved in more of her personality to showcase the full breadth of her unique service offerings.
website copy for Brands
Madison Reed
Refer a Friend Web Page Copy
The task was to refresh copy on this page in an effort to drive more referrals. I added a little punch to updated copy to better highlight the benefits of the program in the brand’s unique voice + tone to encourage users engage with program/fill out form.
Basis Technologies (Formerly Centro)
Rebranded Website Feature
Centro is now Basis Technologies. I collaborated across Brand Marketing, Design, UI/UX + Web Development to rebrand this site in its entirety. We built out + refreshed 40 pages collectively. I adjusted copy to reflect a more confident, tech-forward tone of voice, that highlights the benefits of automation (in the ad tech industry, specifically) to better explain our product offerings (see all pages within ‘Technology’ section).
